QR codes is a little black and white square matrix of dots that can be read by QR scanners, mobile phones with a camera, and smartphones. Wikipedia describes them like this: “The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. Well these will soon replace our standard bar codes and here’s why. But I digress. First some QR Code history.
QR-Codes is derived from the term Quick Response, as they can be used in high-speed electronic readers. They are more commonly called mobile barcodes. They were developed in Japan, who is always far ahead of the world in technology. Since then they have become more widely used in Europe and the Middle East.
QR codes can hold 7,089 characters, while bar codes can only hold 20 digits. And they can be read from any angle. They are able to carry a lot more than prices too. How handy would they be if they could hold a URL, or a Vcard, a message, your phone number, SMS (text message) or an email address? That would be amazing! And yes, they do all that, and you can use them with your…wait for it…your smart phone. And the code generators to make your own mobile barcode is free. QR Code scanner online
Most of the scanner apps on your smart phone can already read QR code. If not, go to your market and get one. Say, for instance, you scan one that has a URL (web address). You’ll go right to the web site within the code. If you scan one with an email address in it, then you press Email this Person, your email service opens up. Are you getting some ideas how you can use this yet?
Finally they have created the link from offline to online! The link from hard copy to digital! By 2013 smart phones will exceed desktops (1.82 billion to 1.78 billion), so this is a real marketing tool. Here’s some of the ways you could use this: put a QR code with your company URL on your fliers and business cards. My business card has a 60 pixel x 60 pixel (very small) QR code on it and works very well. [Tip – when scanning start with your camera fairly close to the code and move slowly away till it reads it.] Put a message in a magazine ad. Put a coupon in a newspaper ad. Put them on your signs, t-shirts, etc.
Now the secrets out. So hurry. Use this. Here’s a link to a free code generator. Let me know how you are using this. Enjoy! Market! Sell!